On the digital reconstruction of traditional print

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A brief discussion on the digital reconstruction of traditional printing enterprises

the transitional period of the symbiosis between traditional printing and digital printing has begun. The rapid development of digital technology and the rapid popularization of networks are not simply announcing the end of the traditional printing era and the beginning of the digital era, but a transitional period of the symbiosis between printing and digital with paper and electronics. In this period, the complex conflict, game and symbiosis between digital printing and traditional printing are testing the printer's business insight, strategic decision-making and technical action

the U.S. printing industry has basically completed the digital transformation

from the 1980s to the 1990s, the sales of the U.S. printing industry closely followed the growth rate of GDP, even faster. By 1991, the growth of printing industry began to be slower than that of GDP. The annual growth rate of the industry was 4% to 5%, while the economic growth was 5% to 60%. After entering the 20th century, the printing industry in the United States began to shrink. There are about 33000 printing plants in the United States, with 900000 fixed employees; In 2000, there were nearly 48000, and the total number of fixed employees was about 1million. It is expected that by 2020, the printing industry will be further integrated, the number of printing plants will be reduced to 27000, and the number of employees will be reduced to 850000

the current situation of the printing industry in the United States is impacted by the digitalization of publishing. The depth of the decarburization layer increases linearly with the extension of the holding time, and the brush industry as a whole shows a downward trend; The printing industry will continue to integrate, forming a number of large printing groups, and small printing enterprises will develop towards specialization; For a long time, traditional printing and digital printing coexist, and digital printing will increase by 3%~5% year by year. It is predicted that by 2020, traditional printing, digital printing and special printing will become a tripartite confrontation; Books, magazines, newspapers and other publishing and printing will decline, commercial printing can continue to maintain the current level, and the prospect of packaging and printing is relatively bright; The combination of digital transformation of printing and digital printing, and the preparation of multimedia publishing in a unified process, will further increase the demand for sustainable green printing; With the development of society and the rapid development of digital technology, the printing industry will be transformed to provide a variety of technical support and value-added services

in the past 10 years, 74 large printing enterprises in the United States have merged into four major printing groups, and the printing industry has basically completed digital transformation. One is to adopt computer direct plate making (CTP) and digital imaging (DI) technology to reduce process time and reduce material supply; The second is to increase the use of integrated data management and digitalization of standards, such as JDF and other XML standards, so as to digitalize prepress image processing and file transmission, and realize paperless sample viewing combined with screen soft proofing and virtual proofing technology; Third, the digital connection between prepress process and printing makes the machine operation simpler. As long as the production is carried out according to the standard and process, the consistency of product quality can be guaranteed no matter when and where the same product is printed; Fourth, the digital workflow can be directly connected with customers, and realize the seamless connection between orders and production by connecting with the ERP system in the enterprise

domestic printing industry

digital development is slow

at present, domestic printing enterprises that adopt digital workflow are basically in the transformation stage from traditional analog production process to digital production process, represented by large book printing plants, commercial printing plants, large plate making companies and publishing house output centers. The application of digital workflow in these enterprises is also mainly concentrated in the prepress process. Some printing enterprises are extending the process to printing, focusing on ink volume control. There is still a lack of systematic and in-depth research on the equipment and technology for establishing and developing digital workflow, which still needs practical exploration

however, digital printing has become the development direction supported by the competent government departments of the printing industry. The overall goal of the 12th Five year development plan for the printing industry organized and formulated by the General Administration of publishing is to make significant progress in the transformation from a large printing country to a powerful printing country by the end of the 12th Five Year Plan, and strive to achieve the goal of becoming a powerful country in the publishing industry in advance. Promote digital technology in the whole industry, focusing on digital printing, digital workflow, CTP and digital management system

digitalization of printing enterprises

seven systems should be established

the American publishing industry attaches great importance to the application of digital technology, remains highly sensitive to the survival of networking, and actively promotes the process of digital publishing. Large publishing groups have made every effort to build digital infrastructure. Not only have they established digital book warehouses when they have already completed the digital application of texts, but also they have generally established various types of large databases and 15. Mobile beam fixation methods: manual bolt fixation or hydraulic automatic bolt fixation platform, education platform and various digital products and tools, which have laid a solid foundation for all media publishing

facing the fierce competitive environment at home and abroad, printing enterprises need to constantly innovate in technology and management, and need to build a globally leading management system. The digital system of full process color management is an important tool for printing enterprises to stand at the top of the industry. Through the establishment of the digital system of full process color management, the enterprise will become a collection of design, publishing, printing, service The comprehensive type integrating consultation is discussed below with the transmission grating as an example. Printing enterprises should mainly start from the following aspects

establish a comprehensive digital design color management system, carry out digital design according to the output requirements of media in different directions, optimize the important components of the media system, including digital control of color from the design stage, optimize the design process, ensure the correct transmission of color, improve design skills and ideas, and skillfully use various software

establish a digital color management system for the display, use the digital display certified by the international ISO standard, and achieve the consistency between the color displayed on the display and the output color through the comprehensive integration of the display screen, graphics card and application software. As a tool for color recognition, color correction, remote sample signing and color communication, increase the evaluation system and control system, Ensure that the color quality of the display is stable and accurate in the long-term use process

establish a color management system of digital proofing and screen soft proofing, so as to achieve the consistency between the pre press color and the printing color, provide printing customers with early physical preview and inspection, timely eliminate the printing risk in the pre press link, realize high-quality service and maximize the benefits of printing enterprises. Increase the evaluation system and control system to ensure that the color quality of digital proofing is stable and accurate in the long-term use process

establish a digital plate making color management system, and the computer direct plate making technology has become an advanced technology recognized by the global quality and efficiency. In order to ensure the most important point transmission process in color transmission, we must establish a digital plate making color management system, which can effectively achieve the purpose of output color consistency for different output environments, and provide a good foundation for high-quality printing, At the same time, multiple printing machines can achieve the color consistency of printing the same product, and increase the evaluation and monitoring system, which can effectively ensure the normal operation of digital plate making

establish a printing color management system, set the equipment and software in a standardized and digital way, and combine the output media to achieve high-quality color restoration on digital printing equipment. Increase the evaluation system and control system to ensure the high-quality and stable output of digital printing

establish a high-end printing standard management system, establish a high-end quality management system for standardized printing enterprises from design to output through remote quality management, standard monitoring and standard distribution, with a high starting point and international certification, expand its business to European and American markets, and improve its influence and popularity

establish a whole process quality control and inspection system, monitor the status and production of all production equipment of printing enterprises through data monitoring, eliminate hidden dangers in time, and provide data analysis resources for enterprise technology improvement

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