Korean car dealers make a lot of profits, and the brand bottleneck is difficult to help high-end cars break through.
Korean cars represented by Dongfeng Yueda Kia and Beijing Hyundai are all hitting higher sales targets. From dealers to manufacturers, Beijing Hyundai and Dongfeng Yueda Kia simultaneously launched an impact on the off-season in May, driving up market sales with price cuts of tens of thousands of yuan
in this period of market pattern reconstruction with slow growth and continuous influx of new cars, Korean cars represented by Dongfeng Yueda Kia and Beijing Hyundai are all hitting higher sales targets, but how to avoid price shocks and improve brand gold content is still an insurmountable difficulty. "To be honest,
the price reduction promotion is up to 30000
in the case of slow market growth, using price reduction to stimulate sales is a common practice of Korean cars. Among them, the action of Dongfeng Yueda Kia K5 is particularly eye-catching.
I learned that before accelerating the upgrading of plastic granulator technology, in many cities, some distribution stores operating Dongfeng Yueda Kia have increased the maximum preferential limit of K5 to about 30000 yuan.
Beijing The salesperson of Chinese enterprise Xinyuan Automobile Sales Service Co., Ltd. introduced to him that at present, the preferential amount of k52.0l high configuration is 28000 yuan; The sales consultant of Shanghai Jingfeng Automobile Sales Co., Ltd. also said that the current maximum discount for k52.0 high-end models is 31000 yuan and a free navigation system
in this regard, some industry experts said that the excessive preferential amount of K5 reflected the mistakes of this car in the original pricing to a certain extent; At the same time, such fierce price cuts will inevitably harm the brand
Hyundai, another Korean brand, also increased its incentives in May. In Beijing, a dealer who operates Beijing Hyundai brand told the daily economy that at present, Sonata 2.0L automatic supreme edition has a discount of 28000 yuan on the basis of the original price of 203900 yuan; Yuedong 1.6MT Deluxe Edition offers a discount of 15000 yuan on the basis of the original price
it is worth mentioning that Yuedong's sales in the first four months of this year have declined slightly compared with the same period, but in the joint venture compact car segment, this car has performed very well. In April, Yuedong's sales ranking rose from the seventh place in March to the fifth place with the ability of independent research and development, with a month on month increase of 13.89%, becoming the only model with positive month on month growth in this segment in April
a single point of support is difficult to help break through
after the short noise of the Beijing auto show and the May Day holiday, the car market turned cold again in May
according to the data of the national passenger car joint conference, from January to April this year, the sales of Dongfeng Yueda Kia's cars only increased year-on-year in K5, Sauer and hiseas. Among them, the sales volume of K5 is mainly driven by the k52.0l model. In contrast, the sales volume of k52.4l model fell significantly, with only 26 vehicles sold, indicating that Korean B-class vehicles are still at the lowest end of the market
in the car series of Dongfeng Yueda Kia, the sales of Freddy, reeo and Cerato have all declined significantly. In April, Freddy sold 6852 vehicles, down 36.6% year-on-year; The sales volume of Reebok in April was 1052, down 68.2% year on year; The sales volume of Cerato in April was 3278, a year-on-year decrease of 40.5%. At present, only the K measurement system is actively zeroed; 2 is the main support for sales. The sales volume of hatchback and hatchback models in April was 11739, accounting for more than 30% of the total sales volume of Dongfeng Yueda Kia
in terms of SUV models, the sales volume of Dongfeng Yueda Kia fell slightly in the first four months, with a year-on-year decrease of 6.2%. But by contrast, the SUV market still shows rapid growth
insiders said that with the increasingly fierce price war among major automobile brands and models, as well as the continuous influx of new cars, consumers' choice range is expanding, and they are increasingly inclined to rational consumption. In this case, some Korean car models with vague positioning and unclear value guidance will inevitably be marginalized, and the brand bottleneck is also difficult to help high-end cars break through
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