The hottest IKEA invested nearly half of 1.5 billi

2022-08-17
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On December 12, 2006, IKEA headquarters in amhote, Sweden decided to invest 150million yuan in China to establish the group's first overseas product testing and training center. This is because China is not only the largest purchaser of IKEA products in the world, but also the retail market with the most growth potential. Setting quality checkpoints locally can better ensure the quality of IKEA products and the health and safety of customers. In December, 2008, IKEA testing and training center was officially opened

an electric rammer keeps running. The rammer hits the mattress on an iron frame bed up and down. Next to it, there is the same iron frame bed and an electric rammer, but what the rammer hits is not the mattress, but a wooden model shaped like a person's hips. Every time it hits, the model will fall to the edge of the iron bed, as if a person suddenly sat on it. This is the scene I saw in the furniture testing room after I came to IKEA China testing and training center in the suburbs of Shanghai. "The physical properties of furniture are being tested here, one is to understand the stability of the bedstead, the other is to test the fatigue resistance of the edge of the bed. Two electric rammers are imitating the impact of people sitting in different parts of the bed, while the computer records the relevant data and tests the performance of the bed, and the data will be submitted to IKEA's suppliers and purchasers." Said Guozhen, head of IKEA testing and training center. We learned that each product of IKEA has corresponding quality and technical standards, and technicians should carry out quality inspection accordingly. Once any problem is found, the supplier will be notified to solve it at the first time to ensure the quality of products entering the market

IKEA China testing and training center, with a total area of 6000 square meters, laid its foundation in August 2007 and was completed and put into use more than a year later. The total investment of the center is 150million yuan, nearly half of which is used to purchase various testing instruments. The center is responsible for providing product testing, training and consulting services to all IKEA product suppliers in China and the Asia Pacific region. The tested products include thousands of kinds of furniture and household products. It is understood that in the past five years, China has been the largest purchaser of IKEA products, and all kinds of products purchased by IKEA from the entire Asia Pacific region account for 21% of its total procurement, most of which are sold globally. Therefore, it is natural for IKEA to choose to establish its first overseas testing center in China. "Our goal is to reduce the production cost of IKEA and its suppliers through nearby testing, and provide consumers with healthy and safe IKEA products. When the conditions are met, the center will also serve other manufacturers in China." Guo can keep Zhen theory for a long time

under the guidance of Mr. Guo Zhen, he visited the testing and training center. In the "condition room", all kinds of products waiting to be tested are quietly "recuperating". Here, constant temperature and humidity are maintained, which can make the subsequent testing under the same conditions and make the data more accurate. Several laboratories on the third floor are responsible for textile. Some users still use origin and other more professional graphics processing software for later data processing fabric testing. They see several washing machines rotating constantly. "This is to test whether the cloth deforms, shrinks and fades when washing. In addition, we have many tests, such as light testing the curtain through the color changing light box, analyzing the color change of the curtain when it is illuminated by the sun for a long time, and detecting the pH and dye composition of the textile. The textiles used in IKEA quilts and pillows are required to be absolutely free of fluorescent brighteners and any harmful substances, which also need to be checked Measure. " Mr. Guo Zhen said. Even the screws supporting the products should be strictly inspected by IKEA. In the parts testing laboratory, technicians are conducting salt spray tests on metal accessories such as bolts and nuts to test their corrosion resistance. "We also need to observe the plating layer of these accessories through X-ray to see whether it meets the standard." A technician who is testing told

Guo Zhen told that IKEA's product quality and testing standards are globally unified. The group has set up a special department of laws and regulations to collect the quality regulations of various countries and regions around the world, and take the most stringent regulations as IKEA's product standards to ensure that the group's products are suitable for sale anywhere in the world. For example, IKEA selects the California standard for furniture boards, which has the strictest regulations on the content of formaldehyde and other harmful substances. Today, IKEA has formed an iWay (IKEA's way of purchasing products, materials and services) system in product procurement. In addition to specifying product quality requirements for suppliers, iWay also includes social content, such as prohibiting the use of child labor or forced labor, paying attention to providing employees with a healthy and safe working environment, complying with local laws, and reducing the use of chemicals. For this reason, IKEA employees often visit suppliers to help them perform better on site. "Since the introduction of iWay in 2000, we have made more than 100000 achievements in improving the use of energizer, and have made significant progress in avoiding the use of chemicals as much as possible and improving the health and safety conditions of employees. In addition, we also require that products prohibit the use of illegal logging and wood from original natural forests, and the source of raw materials must be recognized by the international forest management committee."

Ms. Gillian, the retail manager in charge of IKEA's China business from the Swedish headquarters, told that despite the impact of the international financial crisis, IKEA's business in China had made gratifying progress in the past fiscal year: sales increased by 16% year-on-year, and more than 23 million consumers visited IKEA stores, with a year-on-year increase of 37%; The total number of IKEA members exceeded 3.5 million. In 2009, IKEA Dalian mall officially opened, and Shenyang mall will also open in 2010, and plans to open more malls are also in progress. It was learned that in the new fiscal year, IKEA stores across China will have more than 800 new products on the market, and the prices of more than 500 products will be reduced, with some hot products falling by 20% - 30%. "The key reason why IKEA can achieve such performance is to continuously meet the new needs of consumers with high-quality products. The task of IKEA testing and training center is to ensure product quality through strict product testing. However, for instruments with thousands of yuan and tens of thousands of yuan, in order to better realize our concept - to create a better daily life for the public."

analysis: since its birth in 1943, IKEA has always adhered to the concept of providing "beautiful, practical and affordable household products" and developed a Swedish local enterprise into a multinational company with 301 stores in 37 countries and regions around the world. The global turnover in fiscal year 2008 reached 21.2 billion euros. Nowadays, many raw materials and components of many large enterprises come from suppliers. Only by extending the quality assurance system to partners can we maintain the reputation of products and ensure the long-term development of enterprises. IKEA's successful practices are worth learning from

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